Work
Designer with 10+ years of experience building software.
Currently working on new products and design systems at Allianz.
You can reach me on LinkedIn @adrianabele or via email abele.adrian@gmail.com.
Kaiser X (Allianz)
Working across brand, product & design systems
Since joining Kaiser X in 2022 I’ve helped building new product discovery teams, spearheaded the research and design for internal productivity apps, as well as contributed to the new design system of Allianz.
Product Lab
Creating new services, business opportunities, and productivity tools to scale faster
I co-founded and led the design of a new team at Kaiser X called Product Lab, where we were focussing solely on product discovery.
We started with a remit of demonstrating the value of an agile process within the company via rapid iteration on various products. Whilst in labs, I was the sole designer in a team of all engineers and a Product owner. We decided what to work on as a team based on solid hypothesis. Our most successful venture, Cook with M&S, was installed over 350,000 times.
Product Lab: Omni
A Compliant Omnichannel Solution for Allianz Agents
In this product discovery effort, I led a a small team comprised of design and engineering colleagues to explore and define the product vision of a communication hub for Allianz agents.
Our audience was primarily independet insurance agents of Allianz, who needed unified communication hub to efficiently handle all the different communication channels like What's App, email, Meine Allianz Messages etc., in compliance with the unique requirements for financial service and insurance providers.
I conducted qualitative user research with over a dozen agents, facilitated several workshops during the discovery phase, shaped the value proposition and overall product vision based on our research insights, and orchestrated a quantitative user study with over 200 participants which successfully validated our product vision. Additionally, I I worked closely with the engineering team to put together prototypes to test our proof of concept.
PoC build with Tailwind UI
Prototyping first workflows
Prototyping first workflows
Design System & Brand
Building and scaling a design system
In this zero-to-one effort, I led a a small team comprised of design and engineering to explore and define the product vision of a communication hub for Allianz agents.
I conducted qualitative user research with over a dozen agents, facilitated several workshops during the discovery phase, shaped the value proposition and overall product vision based on our research insights, and orchestrated a quantitative user study with over 200 participants which successfully validated our product vision.
Additionally, I I worked closely with the engineering team to put together prototypes to test our proof of concept.
Syncier (Allianz)
Buidling tools for financial asset managers
I co-led research & design at IDS (Allianz) with a team of 7 designers over multiple cross-functional product teams. Together we redesigned and extended the IDS asset management platform and established strong UX practices at IDS.
ESG Data Hub
Simplifying the process of sustainability reporting
The IDS ESG Hub enables portfolio managers to make sustainable investment decisions aligned with the ESG principles of the EU. The ESG Hub was successfully launched in 2022 as part of IDS’ new product line “Sustainable Finance”.
I conducted qualitative research, shaped the product vision, oversaw the validation and implementation of core features, and directed the overall design process.
SFDR Reporting
Simplifying the process of sustainability reporting
The IDS ESG Hub enables portfolio managers to make sustainable investment decisions aligned with the ESG principles of the EU. The ESG Hub was successfully launched in 2022 as part of IDS’ new product line “Sustainable Finance”.
I conducted qualitative research, shaped the product vision, oversaw the validation and implementation of core features, and directed the overall design process.
UnternehmerTUM
Europe's leading center for innovation and business creation
In 2016 I joined UnternehmerTUM, Europe's leading centre for innovation and entrepreneurship. I co-founded Digital Product School, a successful training program for cross-functional teams who want to learn how to build digital products, and build and led the interaction design track for 2 years. Additionally, I ran warkshops and design sprints for our partner companies (Daimler, BMW, Porsche Consulting, and more) and start ups in the ecosystem.
Digital Product School
Empowering the next generation of human centered product makers
The IDS ESG Hub enables portfolio managers to make sustainable investment decisions aligned with the ESG principles of the EU. The ESG Hub was successfully launched in 2022 as part of IDS’ new product line “Sustainable Finance”.
I conducted qualitative user research with over a dozen agents, facilitated several workshops during the discovery phase, shaped the value proposition and overall product vision based on our research insights, and orchestrated a quantitative user study with over 200 participants which successfully validated our product vision. Additionally, I I worked closely with the engineering team to put together prototypes to test our proof of concept.
In this zero-to-one effort, I led a a small team comprised of design and engineering to explore and define the product vision of a communication hub for Allianz agents.
Munich, Germany
2024